Importance Of Web Design For Digital Marketing Plan
Your website is one of the first points of contact that your potential customers have with your brand and company. For that reason, it is important that you put in your best effort and communicate effectively through a professional and user-friendly web design.
Web design is surrounded by a host of variables such as layout, graphics, content, conversion rate optimization, and most importantly, search engine optimization. Web design is an essential part of the promotional efforts yet many businesses forget that it is just a part of an overall digital marketing plan and should be consistent in look, feel and purpose with that of their other marketing efforts.
Three Key Elements Of An Effective Web Design
With proper consideration of all sides of your digital marketing plan, a solid, effective web design has the power to achieve all your organizational goals. Here are different marketing components of an effective web design. Let’s take a look at them.
1.User experience (UX)
If your website uses flashy videos and large images that take time to load, visitors will get frustrated and leave. In the same way, if your visitors cannot quickly find what they are looking for, you may have to improve the navigation of your website. A user-friendly experience is crucial to attract visitors and get them to keep coming back.
2.Search engine optimization (SEO)
The most common reason why companies overhaul their website is that they want to make it more search engine friendly. Moreover, having fresh and quality content should also be a part of every SEO strategy. If you have duplicate content on different pages, it can kill your search engine rankings. Having that said, fresh and updated content through your company’s blog is an excellent way to drive more traffic to your website and improve the search engine ranking.
The first impression is the last impression—this saying fits in cases of websites as well. The look and feel of your website play a huge role in communicating your business message. For that reason, it is essential that the design is consistent with other marketing materials. The logo, font, colors, image types, and overall messaging are some of the many things that you must consider.
Your web design plan should be made after considering the entire user experience from start to finish. Having an effective web design can bind several components of your digital marketing plan which elevated the user experience, enticing them to keep coming back.
Contact Branding Rise today to discuss your website design and get a plan ASAP.
GROWTH OF DIGITAL MARKETING IN INDIA IN 2021
With all the conventional marketing practices falling apart, digital marketing is one such tool that has been very much favored by modern-day marketers. Before dwelling into how the growth of digital marketing is likely to remain in the year 2021 and so far, let’s look into some interesting facts about it.
What is Digital Marketing?
Digital Marketing is a marketing tool used by modern-day marketers to communicate ideas about their products and services through digital channels such as email, social media, search engines, and mobile apps. In simple terms, it is marketing through the internet and over the internet.
Supporting shreds of evidence
- A study done by GlobalData reveals that the growth of digital marketing is likely to rise to a number of 7 trillion.
- Dentsu Aegis Network reported that the overall growth of digital marketing advertisement has increased by a rate of 9.4% after 2018 and would increase more in upcoming years.
- International Journal of Advanced Research Foundation reported that India is in a state of digital marketing transformation ever since 2013 and it is more likely to boom after the situation of Covid-19.
- With the emergence of cheap internet service providers and competitive prices, the number of internet users has increased and is likely to increase up to 666 million by end of 2023.
Scenario in 2021
A significant increase in the number of active internet users by 2023, makes digital marketing a much preferable marketing tool. Big players are also all set to dwell themselves into digital marketing, considering the example of Unilever, which is all set to transform itself digitally. Social media marketing and digital marketing because of their inexpensive nature are going to be in the hype in 2021 and upcoming years. Less digitally active MSMEs have started setting up their social media pages to speed up their digital transformation. From scrolling randomly to order a soap even, everything has been done digitally throughout the pandemic and this itself is a huge opportunity for the profit makers to be available on the platforms where such huge traffic is already present.
With a rise in the voice of Vocal for Local and India now occupying the 2nd largest number of internet users in the world, digital marketing is going to be a very engaging, traffic driving, cheaper, and profitable marketing practice for any individual or organization.
If you are looking forward to grow your digital marketing business, get in touch with us today !
Reasons Why You Need a Social Media Strategy
Building a brand through social media takes some work, and more importantly, a defined, outcome-driven social media strategy. You may post good quality content every day, but if it isn’t reaching your target audience, it’s unlikely to bring you results. An effective social media strategy ensures that your brand’s message and offerings successfully reach your prospects and help improve their lives in ways you imagine.
In this post, we will tell you three big reasons why you need a social media strategy for your business and how it can benefit you. Let’s dive in:
To Establish a Strong & Organic Presence
The first and most important reason why you need a social media strategy is that it will help you establish a strong and organic online presence. With a strategy put in place, you can plan out posts beforehand and schedule them. In return, it will help you stick to rule number one of social media — consistent posting. Consistency failure is one of the biggest reasons why social media accounts stop growing.
To Accomplish your Goals
Having a solid social media strategy will make sure that your efforts are more productive and working to support your long term business goals. Putting a strategy together means outlining your business goals so that you can create posts that reinforce them. You would also want to contour your social media goals and track them so that you have something to work towards and to confirm that the work you are doing is succeeding.
To Create Better & More Creative Content
A social media strategy reveals the elements, methods, and networks that work for your business — as well as those that do not. It also helps create content that echoes with your audience, provides you with the opportunity to rectify the quality of your material, and lets you think about different ways to get more creative and unique with your social media posts.
This can include the use of more dynamic tools available on social media networks. For instance, you can create live videos on Instagram or Facebook to interact with your followers, or you can even participate in or create your own chats and more.
Whatever it may be, you will be able to binge and show your audience that you know what you are doing.
The bottom line is that no matter how relevant, helpful, and informative content you create for your target audience, it isn’t enough and unlikely to yield results in terms of social media growth unless backed by an effective social media strategy that ensures whatever you say doesn’t go unheard and get lost in the sea of content.
You can also get in touch with Branding Rise, a renowned and trusted digital marketing agency to reach your social media marketing goals.
Mistakes to Avoid When Hiring Digital Marketing Agency
No one likes suffering the consequences of their actions but sometimes, the business decisions that we make backfire and hold out finances. The digital marketing industry is still rapidly growing and its nuances are not fully understood, as a result, small business owners often fall for the tactics of agencies offering digital marketing services.
In reality, the advent of social media has opened various avenues to promote your products and services successfully. Whether you are already running a successful business or you are a newbie, digital marketing can take your business to the next level. But to get there, you should avoid some costly mistakes.
Here at Branding Rise, we understand the challenges that small business owners face and want to help you overcome any of them that you may be facing. To help you walk through the web of digital marketers and choose a team that suits your requirements, we have put together a list of some common mistakes that many companies make when hiring a digital marketing agency and how to avoid them.
Not working with a full-service agency
Many companies may offer digital marketing services like social media marketing, but they don’t specialize in powerful websites and SEO services. Since these services work in cohesion, it can become tough to request a demo and verify the services offered by them. Experience in creating a powerful website, launching proper digital marketing services, and placing ads and content to generate more views is crucial for a successful venture.
Choosing the most affordable company
Pricing is one of the major constraints for most companies, however, going with the cheapest digital company might damage your brand image if the quality of work is poor. A reputable digital marketing agency, on the other hand, will enhance your brand perception and so it is important to set a reasonable budget and pay a competitive rate for high-quality work.
Not getting a plan form the digital marketing agency
When working with a digital marketing agency it is important to ask for a plan that includes timelines, objectives, and platforms that will be used to enhance your brand. Your company may become more successful when promoted social media platforms like Facebook and Instagram, especially if you are into retail. If you are into the business to business, it may receive more traction on Twitter and LinkedIn. Besides, email marketing and newsletters may also help your strategy so make sure to explore a customized package based on your requirements.
Need help with SEO or social media marketing? We got you covered. Call us today to get your proposal!
Why Small Business Owners Need SEO For Their Business?
SEO can be an excellent tool for small business owners as it helps them create fast, robust, and user-friendly websites. This, in turn, helps them bring more qualified and potential customers to their websites which eventually increases the conversion rates. Since search engines, users tend to trust a website that is on the first page of the SERPs so it also helps build brand awareness for your business.
That said, if you are also a small business owner, you should definitely use SEO to build a strong website and bypass your competition and gain new customers and take your business to the next level.
If you aren’t convinced already, here are some great reasons why your small business needs SEO.
1.For user-friendly websites
SEO will help you create a fast, smooth, and user-friendly website. While most people still think that SEO is only about optimizing for the search engines but today, SEO is about improving the user experience as well.
A well structured and uncluttered website can compel a visitor to stay longer and hence decrease the bounce rate and increase page views. In the same way, relevant content such as blog articles and sales page keeps your reader happy as they tend to solve their questions, pressing issues, and helps them find what they are looking for.
2.It brings in more customers
One of the main reasons why you need a unique website is to stand out from the crowd and increase your customers. Otherwise, you won’t be investing your hard-earned money in marketing.
Businesses with SEO optimized websites bring more customers and grow twice fast as compared to the businesses that don’t have one. As a result, SEO is one of the most efficient and affordable marketing strategies in the present times. Furthermore, it will only help bring in customers who are actively looking to find your product or services. So if you are willing to spend some time, energy, and few bucks, SEO can help bring the targeted traffic to your website and more customers than any other marketing strategy that you can ever have.
You want to get higher rankings on the SERP’s because you want to build brand awareness. When your websites appear on the first page of major search engines, your potential customers trust your brand when searching for a specific term. So if you want to build excellent brand awareness, you should definitely invest in SEO and begin gaining top rankings for your products.
Search engines now play a big role in your businesses. They could either make your brand or break it. And for that reason, it is crucial to invest in your website’s SEO. So look for the best SEO services in your area and take your business to the next level.
What is Social Media Marketing?
Social media marketing is the use of social media sites to communicate with your audience and create your brand, boost revenue, and improve website traffic. This includes posting excellent posts on your social media pages, listening to and engaging your fans, reviewing your performance, and running social media ads.
The Idea Behind Social Media Marketing
Marketing in social media started with the publication first. Corporations posted their content on social media to drive traffic and, potentially, revenue to their websites. Yet social media has developed well beyond just a place where they can broadcast content. The social networking landscape shifts unbelievably rapidly. So start with what’s been around for years when you’re just starting out. If you’re right, betting on “the next big thing” will pay off. But you don’t have a Facebook page or Twitter account if you launch a social networking campaign right now, as we already have seen how effective they are.
Social Media Marketing Strategy
- Remember the goals of your company before you design social media marketing strategies. Introducing a Social Media marketing initiative without a social plan is like strolling through a forest without a map, so you might have fun, but you also will lose yourself.
- As a marketer on social media, it is important that you decide on which networks your content will be posted. In social media your company is going to use, there’s not really a correct or incorrect answer — it’s about the desires and spending of your target audience.
- As a general rule, you can only post social information if you have material of quality to share. This is how the posting level can find the correct balance. If you write very rarely, your followers might ignore you. If you write too much, your followers are typically irritated. Both cases may lead to a loss of followers and a decline in engagement.
Benefits of Social Media Marketing
The most cost-effective and diverse way to encourage business is potentially social media marketing. There is much to learn from the social media presence of your rivals, especially if you’ve only investigated social media and are lacking strong marketing ideas. You will establish enduring ties with them and your business by communicating and interacting with your social media supporters. You will do so by communicating with them in your messages, addressing and supplying them with all the help they can need.
What is SERP And Why it is An Essential Part of Your SEO Strategy?
There are approximately 75000 search queries on Google every second. When a person searches for the answers to their questions, it comes up with a page full of results matching the query of the searcher. This page of results is called the Search Engine Ranking Page (SERP).
What is SERP?
SERP is distinctive to each different search query and is based on the phrases and keywords used when someone searches for their results. There are always minute differences between two SERP’s even if the query involves similar keywords.
Google considers the location of the searcher, their past browsing history on that specific IP address, and other factors as well. The higher your website ranks, the more searchers are likely to click on the website, which is why SERP is crucial. It is done in many different ways such as by using relevant keywords, descriptions meta-tags, and backlinks.
Paid and Organic SERP:
Usually, there are two types of SERP’s—paid and organic. Though paid results can be optimized for better returns, organic results will have to work the hardest because it is the best way to build credibility over time with Google and other search engines.
Paid research is also essential, however, having only a paid search won’t rank your website over time. You can come to BrandingRise with your long term strategy of wanting to rank in your industry and area even before your competition. While all of this is happening, you will garner short-term goals with paid research.
To index a web page, Google uses its own structures. Some of the most common of them is the number of quality backlinks from authoritative sources, HTML code used in the domain, search volume, bounce rate, crawl rate, social media sharing, keywords, average time spent on a page, loading time, and responsiveness of a website and the quality of its content. There are just a few things!
With more than a billion searches conducted every day on Google, it is crucial to make sure that your website is ranking on Google. For more information, contact us today!