With all the conventional marketing practices falling apart, digital marketing is one such tool that has been very much favored by modern-day marketers. Before dwelling into how the growth of digital marketing is likely to remain in the year 2021 and so far, let’s look into some interesting facts about it.
What is Digital Marketing?
Digital Marketing is a marketing tool used by modern-day marketers to communicate ideas about their products and services through digital channels such as email, social media, search engines, and mobile apps. In simple terms, it is marketing through the internet and over the internet.
Supporting shreds of evidence
- A study done by GlobalData reveals that the growth of digital marketing is likely to rise to a number of 7 trillion.
- Dentsu Aegis Network reported that the overall growth of digital marketing advertisement has increased by a rate of 9.4% after 2018 and would increase more in upcoming years.
- International Journal of Advanced Research Foundation reported that India is in a state of digital marketing transformation ever since 2013 and it is more likely to boom after the situation of Covid-19.
- With the emergence of cheap internet service providers and competitive prices, the number of internet users has increased and is likely to increase up to 666 million by end of 2023.
Scenario in 2021
A significant increase in the number of active internet users by 2023, makes digital marketing a much preferable marketing tool. Big players are also all set to dwell themselves into digital marketing, considering the example of Unilever, which is all set to transform itself digitally. Social media marketing and digital marketing because of their inexpensive nature are going to be in the hype in 2021 and upcoming years. Less digitally active MSMEs have started setting up their social media pages to speed up their digital transformation. From scrolling randomly to order a soap even, everything has been done digitally throughout the pandemic and this itself is a huge opportunity for the profit makers to be available on the platforms where such huge traffic is already present.
With a rise in the voice of Vocal for Local and India now occupying the 2nd largest number of internet users in the world, digital marketing is going to be a very engaging, traffic driving, cheaper, and profitable marketing practice for any individual or organization.
If you are looking forward to grow your digital marketing business, get in touch with us today !
No one likes suffering the consequences of their actions but sometimes, the business decisions that we make backfire and hold out finances. The digital marketing industry is still rapidly growing and its nuances are not fully understood, as a result, small business owners often fall for the tactics of agencies offering digital marketing services.
In reality, the advent of social media has opened various avenues to promote your products and services successfully. Whether you are already running a successful business or you are a newbie, digital marketing can take your business to the next level. But to get there, you should avoid some costly mistakes.
Here at Branding Rise, we understand the challenges that small business owners face and want to help you overcome any of them that you may be facing. To help you walk through the web of digital marketers and choose a team that suits your requirements, we have put together a list of some common mistakes that many companies make when hiring a digital marketing agency and how to avoid them.
Not working with a full-service agency
Many companies may offer digital marketing services like social media marketing, but they don’t specialize in powerful websites and SEO services. Since these services work in cohesion, it can become tough to request a demo and verify the services offered by them. Experience in creating a powerful website, launching proper digital marketing services, and placing ads and content to generate more views is crucial for a successful venture.
Choosing the most affordable company
Pricing is one of the major constraints for most companies, however, going with the cheapest digital company might damage your brand image if the quality of work is poor. A reputable digital marketing agency, on the other hand, will enhance your brand perception and so it is important to set a reasonable budget and pay a competitive rate for high-quality work.
Not getting a plan form the digital marketing agency
When working with a digital marketing agency it is important to ask for a plan that includes timelines, objectives, and platforms that will be used to enhance your brand. Your company may become more successful when promoted social media platforms like Facebook and Instagram, especially if you are into retail. If you are into the business to business, it may receive more traction on Twitter and LinkedIn. Besides, email marketing and newsletters may also help your strategy so make sure to explore a customized package based on your requirements.
Need help with SEO or social media marketing? We got you covered. Call us today to get your proposal!