Your website is one of the first points of contact that your potential customers have with your brand and company. For that reason, it is important that you put in your best effort and communicate effectively through a professional and user-friendly web design.
Web design is surrounded by a host of variables such as layout, graphics, content, conversion rate optimization, and most importantly, search engine optimization. Web design is an essential part of the promotional efforts yet many businesses forget that it is just a part of an overall digital marketing plan and should be consistent in look, feel and purpose with that of their other marketing efforts.
Three Key Elements Of An Effective Web Design
With proper consideration of all sides of your digital marketing plan, a solid, effective web design has the power to achieve all your organizational goals. Here are different marketing components of an effective web design. Let’s take a look at them.
1.User experience (UX)
If your website uses flashy videos and large images that take time to load, visitors will get frustrated and leave. In the same way, if your visitors cannot quickly find what they are looking for, you may have to improve the navigation of your website. A user-friendly experience is crucial to attract visitors and get them to keep coming back.
2.Search engine optimization (SEO)
The most common reason why companies overhaul their website is that they want to make it more search engine friendly. Moreover, having fresh and quality content should also be a part of every SEO strategy. If you have duplicate content on different pages, it can kill your search engine rankings. Having that said, fresh and updated content through your company’s blog is an excellent way to drive more traffic to your website and improve the search engine ranking.
3.Branding
The first impression is the last impression—this saying fits in cases of websites as well. The look and feel of your website play a huge role in communicating your business message. For that reason, it is essential that the design is consistent with other marketing materials. The logo, font, colors, image types, and overall messaging are some of the many things that you must consider.
Your web design plan should be made after considering the entire user experience from start to finish. Having an effective web design can bind several components of your digital marketing plan which elevated the user experience, enticing them to keep coming back.
Contact Branding Rise today to discuss your website design and get a plan ASAP.
