What is SERP And Why it is An Essential Part of Your SEO Strategy?

What is SERP And Why it is An Essential Part of Your SEO Strategy?

There are approximately 75000 search queries on Google every second. When a person searches for the answers to their questions, it comes up with a page full of results matching the query of the searcher. This page of results is called the Search Engine Ranking Page (SERP).

What is SERP?

SERP is distinctive to each different search query and is based on the phrases and keywords used when someone searches for their results. There are always minute differences between two SERP’s even if the query involves similar keywords.

Google considers the location of the searcher, their past browsing history on that specific IP address, and other factors as well. The higher your website ranks, the more searchers are likely to click on the website, which is why SERP is crucial. It is done in many different ways such as by using relevant keywords, descriptions meta-tags, and backlinks.

Paid and Organic SERP:

Usually, there are two types of SERP’s—paid and organic. Though paid results can be optimized for better returns, organic results will have to work the hardest because it is the best way to build credibility over time with Google and other search engines.

Paid research is also essential, however, having only a paid search won’t rank your website over time. You can come to BrandingRise with your long term strategy of wanting to rank in your industry and area even before your competition. While all of this is happening, you will garner short-term goals with paid research.

To index a web page, Google uses its own structures. Some of the most common of them is the number of quality backlinks from authoritative sources, HTML code used in the domain, search volume, bounce rate, crawl rate, social media sharing, keywords, average time spent on a page, loading time, and responsiveness of a website and the quality of its content. There are just a few things!

With more than a billion searches conducted every day on Google, it is crucial to make sure that your website is ranking on Google. For more information, contact us today!

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