GROWTH OF DIGITAL MARKETING IN INDIA IN 2021

GROWTH OF DIGITAL MARKETING IN INDIA IN 2021

With all the conventional marketing practices falling apart, digital marketing is one such tool that has been very much favored by modern-day marketers. Before dwelling into how the growth of digital marketing is likely to remain in the year 2021 and so far, let’s look into some interesting facts about it.

What is Digital Marketing?

Digital Marketing is a marketing tool used by modern-day marketers to communicate ideas about their products and services through digital channels such as email, social media, search engines, and mobile apps. In simple terms, it is marketing through the internet and over the internet.

Supporting shreds of evidence

  • A study done by GlobalData reveals that the growth of digital marketing is likely to rise to a number of 7 trillion.
  • Dentsu Aegis Network reported that the overall growth of digital marketing advertisement has increased by a rate of 9.4% after 2018 and would increase more in upcoming years.
  • International Journal of Advanced Research Foundation reported that India is in a state of digital marketing transformation ever since 2013 and it is more likely to boom after the situation of Covid-19.
  • With the emergence of cheap internet service providers and competitive prices, the number of internet users has increased and is likely to increase up to 666 million by end of 2023.

 Scenario in 2021

A significant increase in the number of active internet users by 2023, makes digital marketing a much preferable marketing tool. Big players are also all set to dwell themselves into digital marketing, considering the example of Unilever, which is all set to transform itself digitally. Social media marketing and digital marketing because of their inexpensive nature are going to be in the hype in 2021 and upcoming years. Less digitally active MSMEs have started setting up their social media pages to speed up their digital transformation.  From scrolling randomly to order a soap even, everything has been done digitally throughout the pandemic and this itself is a huge opportunity for the profit makers to be available on the platforms where such huge traffic is already present.

With a rise in the voice of Vocal for Local and India now occupying the 2nd largest number of internet users in the world, digital marketing is going to be a very engaging, traffic driving, cheaper, and profitable marketing practice for any individual or organization.

If you are looking forward to grow your digital marketing business, get in touch with us today !

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